FAQs
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How often should I send out email campaigns?
The frequency of your email campaigns will depend on your target audience and the type of content you are sending. It's recommended to start with a monthly or bi-monthly newsletter, and then adjust based on engagement and open rates.
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How can I measure the success of my email campaigns?
The success of your email campaigns can be measured by a variety of metrics such as open rate, click-through rate, and conversion rate. Additionally, you can track the ROI of your email campaigns by comparing the revenue generated to the cost of the campaign.
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What's the best time to send an email campaign?
The best time to send an email campaign will vary depending on your target audience and industry. However, generally, it's best to avoid sending emails on weekends or holidays. Tuesdays, Wednesdays, and Thursdays tend to have higher open rates.
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How can I make sure my emails don't end up in the recipient's spam folder?
To avoid emails ending up in the recipient's spam folder, make sure to follow email marketing best practices such as obtaining consent from recipients, using a professional email service, and avoiding using certain triggering words and phrases.
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How can I increase my email open rates?
To increase your email open rates, you can use a strong subject line, segment your email list, personalize your email content, and optimize your email for mobile devices.
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How much does email marketing cost?
The cost of email marketing can vary depending on the size of your email list, the frequency of emails, and the complexity of the campaign. Contact us for a personalized quote.
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What We Do
We understand the power of a well-crafted email campaign. Email marketing is a cost-effective and personal way to reach your target audience, build relationships and drive conversions. Our team of experts will work with you to create a customized email marketing strategy that meets your specific business goals.
List Building
Sign-ups on your website, purchase of a list or through lead magnets such as webinars, e-books or free trials.
Content Creation
This includes subject lines, headlines, body text, images and calls to action. Crafted directly for your audience.
Campaign Building
A series of emails that are sent out over a period of time and are focused on achieving a specific goal, such as promoting a product or event.
Analytics
Make data-driven decisions to improve future campaigns. Tracking results of campaigns is essential for understanding what works and what doesn't.
Let’s talk about Numbers:
66%
average conversion rate for email marketing
38$
generated for every dollar spent through email marketing
4.3
billion email users expected worldwide in 2023